Cult-favorite skincare gems and viral products are on sale on Amazon, and this year’s deals are already the talk of TikTok, so it’s about time you start adding them to your cart. Lucky for you, we’ve curated a list of the hottest beauty picks that are officially on everyone’s radar this Prime Day. From luxe serums to game-changing tools, these Amazon gems might just earn a spot in your cart.
This hair dryer reduces frizz

TikTok influencers swear by this hair dryer that allows you to adjust airflow for your hair type. The non-damaging heated system reduces frizz while protecting your scalp and strands.
This neck cream visibly tightens the skin

This neck cream is a best-seller that is known to visibly transform sagging skin. This jar offers a generous amount of product, making it worth every penny this Prime Day.
This flat iron gives you a smooth finish

Start styling in no time with the 40-second heat feature on this flat iron. The ceramic-infused titanium plates work to straighten your hair while smoothing it, preventing frizz, and minimizing breakage.
The serum supports visibly thicker hair

This lightweight, fast-absorbing, vegan serum is physician-formulated to replenish nutrients at your scalp. Made without silicone, parabens, or sulfates, the product visibly thickens, strengthens, and reduces breakage.
This sunscreen with a dewy finish

The best part about this sunscreen is that it doubles as a primer that creates a luminous finish. With SPF 50 and blue light protection, this sunscreen offers coverage while promoting a dewy glow.
This foundation with a buildable formula

Enjoy a full-glam moment with this foundation that offers long-wear and a silky formula. It melts into the skin, creating a glowy look that blends in seamlessly with all of your other favorite products.
This body oil with a signature scent

Go for a glow thanks to this body oil by Sol de Janeiro. Infused with microalgae extract and caffeine-rich guaraná, this viral skincare find is known to visibly smooth and firm the skin.
This serum packed with vitamins

Packed with niacinamide, vitamin C, collagen peptide, and other nourishing ingredients, this serum works to address dark spots, dehydration, and more. It melts into the skin and creates a glowing look that you will love.
This hair straightening brush with five temperatures

Curly hair calls for this hair straightening brush that combines the ease of a hair brush with the power of a straightener. It can heat up in under 20 seconds and offers five temperature settings to choose from.
This lash serum promotes lash growth

TikTokers have fallen in love with this lash serum that contains biotin and peptides. It promotes thicker, healthier lashes and can be applied nightly as part of your beauty routine.
This sunscreen doubles as a primer

This sunscreen is a celebrity-approved find that is packed with vitamins, hyaluronic acid, and niacinamide. Not only does it offer protection from the sun, but it also provides a dewy finish that everyone raves about.
This serum packed with rosemary

Promote a healthier scalp with this serum that is perfect for creating fuller-looking strands. It’s packed with amino acids and rosemary oil, nourishing your roots one use at a time.
This lotion packed with ultra-hydrating ingredients

This lotion is a staple in everyone’s skincare routine. It’s a must-have for combination skin, working to strengthen the skin’s barrier while leaving it smooth and balanced at the same time.
This serum fixes discoloration

If you’ve been struggling to eliminate dark spots, Amazon shoppers recommend this serum that is made with niacinamide. It reduces discoloration while supporting a healthy skin barrier.
This shampoo set promotes shine

Flat hair calls for this shampoo duo that comes in a set with a conditioner. This set smooths out frizz and is safe for all color-treated hair. Plus, it adds an extra layer of shine to your look.
This lotion gently exfoliates

This lotion is a cult-favorite, packed with nourishing ingredients such as lactic acid and vitamin D. This beauty gem gently exfoliates rough patches of the skin, creating a smoother base by the end of summer.
This sunscreen with a tinted formula

This sunscreen can also be used as a skin tint and moisturizer for your face. It’s made with skincare ingredients such as hyaluronic acid, jojoba oil, and shea butter, working to transform your skin in no time.
This makeup stick with a 3-in-1 design

This makeup stick has a multi-tasking design, allowing you to use it as blush, lipstick, or eyeshadow. It has a base of jojoba oil and shea butter, which hydrate your skin simultaneously.
This massager tool with LED lights

This massager tool uses LED light therapy to tackle all of your skincare concerns. With seven different light settings, you can tackle fine lines, sagging skin, and other skincare worries.
This cleansing brush with interchangeable heads

Say goodbye to dirt and oil thanks to this cleansing brush that provides gentle exfoliation. This brush comes with three interchangeable heads and multiple speed settings, allowing you to customize your experience.
This foundation with SPF 15

If you prefer medium coverage, this foundation is for you! It evens out your skin tone while reducing any dark spots over time. Plus, it offers SPF 15 for sun protection throughout the summer.
This hair spray doubles as heat protectant

Smooth your hair in seconds with this hair spray that’s infused with proteins and heat protectant. This beauty gem locks in shine and reduces frizz throughout the most humid days of the season.
This brow gel doubles as a growth serum

This brow gel offers color and hold from morning to night. The nourishing formula doubles as a growth serum that is infused with peptides, castor oil, and other growth-promoting ingredients.
This fragrance mist lingers all day

Smell irresistible when you add a spritz of this fragrance mist to your everyday ensemble. This product can be used on your hair and body, adding a long-lasting scent that will linger all day.
This eye balm with instant results

Dark under-eyes are a problem of the past thanks to this eye balm that’s infused with probiotics and caffeine. Not only does it cool your skin, but it also works to hydrate and brighten your under-eyes.
This face moisturizer hydrates for 24 hours

The fragrance-free, non-greasy formula of face moisturizer goes deep to cleanse your face. The collagen, vitamins, and other nourishing ingredients work to reduce the signs of aging in your skin and introduce 24 hours of hydration.
This mascara combs your lashes

This mascara is known for creating bold lashes with one swipe. Infused with vitamin B and other nourishing ingredients, this beauty gem combs and coats your lashes with each use.
This serum for all skin types

This serum offers a lightweight, water-based option for hydrating and nourishing your skin. It instantly melts into your skin and layers effortlessly with your favorite products.
This bonding oil for dry strands

Shiny hair starts with this bonding oil that has the internet in a frenzy. Not only does this product offer frizz control, but it also serves as a heat protectant that revives dry, damaged hair.
This leave-in conditioner is ultra-lightweight

Create salon-approved hair with this leave-in conditioner that glosses your locks while reducing frizz. It’s made with hydrating ingredients, adding a rich texture without weighing down your hair.
This super gel made with vitamin C

Glow all season with the Saie Super Gel. It’s infused with vitamins and other hydrating ingredients, offering a lightweight formula that melts into the skin.
This lip plumper made with maracuja oil

Every influencer posts about this lip plumper that offers a fresh pink hue while hydrating your pout at the same time. Made with maracuja oil and hyaluronic acid, this beauty gem adds the ultimate plump.
These eye patches are an Allure Best of Beauty winner

Wander Beauty’s eye patches are made with three layers to deeply care for your skin. Packed with hyaluronic acid, aloe leaf extract, and a blend of amino acids, they help to depuff and firm the tender skin under your eyes.
This lift spray delivers airy fullness

There’s no such thing as flat hair when you have this lift spray by Color Wow. This beauty find is safe for color-treated hair, adding intense volume with a single spritz.
This blush is blendable

This blush melts into your skin, creating a bright flush of color that you will love. The radiant, sheer finish is a must-have for a dewy glow, while the serum-like texture makes it easy to blend with other products.