These 71 viral Amazon fashion and beauty picks are all anyone is talking about. From trending beauty must-haves to fashion pieces getting endless reposts, each item earns its buzz with real style and performance. Whether you’re looking to refresh your look or test out what’s trending, these finds deliver impact without the hype. Ready to shop what’s shaping the season? This list is the one to explore.
This mini dress for a romantic vibe
This mini dress is the epitome of spring chic. The drawstring waist and ruffle sleeve create a romantic look that is perfect for a vacation. Plus, the breathable fabric makes it suitable for all weather conditions.
This lip crayon with a pastel hue
Give your pout a romantic twist with this lip crayon that has a pastel finish. The smudge-proof formula is ideal for all-day wear, while the satin finish creates the perfect balance of color and comfort.
This lace dress has so many cute details
Adjustable spaghetti straps, a hollowed torso, a ropey tassel down the front, a high-low hem, and a lace overlay atop a silky underlayer—just a few details reviewers rave about in this beachy dress. Its support also gets high marks, with bustier reviewers appreciating that they can go braless comfortably.
Get the best of both worlds with this Laura Gellar tinted lip balm
Don’t choose between hydration or color payoff! This tinted jelly lip balm offers unmatched hydration with a lightweight tinted shine. Squalane and vitamin E nourish the lips all day long while the buildable color coverage keeps you looking glam. Choose from 13 different colors.
Brighten your eyes with Instant Awake
This under-eye concealer is made with hyaluronic acid and shea butter to instantly brighten the tender skin under your eyes while nourishing the skin below and giving it a natural glow.
Get smoother skin with Brazilian Bum Bum Cream
Dive into soft, luxurious skin with the rich, nourishing formula of Brazilian Bum Bum Cream. It’s a fan favorite for its unique blend of pistachio, jasmine, and salted caramel that leaves you feeling and smelling incredible. Perfect for anyone who loves a cozy, warm scent with a touch of sweetness.
This midi dress with a thick fabric
This midi dress is a spring and summer staple. The stretchy design hugs your body, while the horizontal stripes add a subtle natural touch that is perfect for relaxing seaside.
Sol de Janeiro Cheirosa 62 is the perfect signature scent
The Sol de Janeiro Cheirosa 62 has been one of the hottest scents of the last few years. Notes of pistachio and caramel make for a succulent, sweet scent that’s great for people of all ages. When you pair it with the (also viral) Bum Bum Cream, skin is soft and smells delicious!
The buttons on this dress add excitement
This button down dress is fun and flirty with a ruched waist to keep your silhouette looking curvy and fun. The machine-washable dress is super comfortable to wear all day long.
These wide leg overalls are easy to style
You can wear this pair of oversized overalls with all of your favorite tops. The cotton linen fabric is breezy for warm days and just this side of baggy, keeping it both trendy and flexible.
This Valitic kojic acid soap brightens and evens skin tone
Fade dark spots and get glowing with these soap bars designed to remove dark spots and enhance your skin’s natural glow. They’re packed with vitamin C, retinol, collagen, and turmeric to even out your skin tone.
The Famous Curling Iron That Spins Your Locks
The Spin N Curl has completely changed how we curl our hair — and it’s honestly shocking to see it on the list of mark downs. It uses heat and air to create three types of curls and even alternates directions to give your hair a more natural look. From the trusted CHI brand, it delivers on quality, and the glowing reviews back it up.
These pants with a relaxed fit
These pants are a go-to for all four seasons. The lightweight, breathable fabric rests effortlessly on your legs, while the elastic waistband and high-waisted fit ensure all-day comfort.
Hone your glow with this brightening mineral face sunscreen
This complex mineral sunscreen formula is made with saffron, squalane, and an adaptogenic shield complex to give your skin a vibrant glow. It creates a luminous appearance with long-lasting moisture and SPF 50+ that stops all UV rays.
Look flawless in this SPF 40 tinted sunscreen
Even out skin tone with this tinted facial sunscreen, formulated with cupuacu seed butter to deeply moisturize and lilac extract to mattify and reduce redness. The bronze finish gives you a sun-kissed look while stopping sun damage, for the best of both worlds.
Stay comfy in these loose pants
Linen pants are breezy and beautiful during summertime, keeping you cool and fabulous. These drawstring trousers come in ample color options, so you can find a pair that matches your style. They’re wonderful for the beach, dinner dates, and everywhere else.
This boho romper is perfectly oversized
You can stay comfortable and breezy with this boho romper. The slightly oversized style gives you plenty of room for those especially hot summer days, while the belt helps keep your silhouette curvy.
Get a healthy glow with this skin-first sunscreen
Niacinamide, jojoba esters, and rice bran extract come together in this SPF 50 sunscreen to help brighten skin tone, calm redness, and condition skin for a renewed feeling. It protects from 99% of UV radiation and boosts the skin’s antioxidant activity by 200%.
Twirl around in the tiered smocked tank dress
Planning on spending the summer twirling the nights and days away? You’ll love this Mocha Mousse-inspired tiered smocked tank dress. This apricot dress is the perfect neutral find.
This ruffled set is cool and comfortable
Take the style decision out of your day with this two-piece set. This breathable, comfortable, ruffled set comes in six fun colors so you can find just what you need to match your style.
This 8-in-1 serum starts correcting your complexion in a few days
Transform your skin with this resurfacing serum from medical-grade brand U Beauty. With this 8-in-1 resurfacing compound, you’ll spend less time applying serums and streamline your routine. With a single product, you’ll get powerful hydration, anti-aging, and skin repair. Use it morning and night to see results as quickly as 3–6 days.
This crossover dress was made to enhance your tan
The vibrant red and orange pattern on this dress gives your summer tan the spotlight. It has a flirty front cutout, and you can even tie the top a few different ways for a variety of looks.
Get fresher skin with superfood facial cleanser
Ever tried a Green Juice Cleanse that works wonders for your face? The superfood facial cleanser combines cold-pressed antioxidants like kale and green tea to clear makeup and prevent buildup. It’s gentle enough for daily use while supporting balanced pH levels.
This beach cover up you can wear everywhere
You don’t have to be headed to the sand to feel good in this cover-up, as its material is thick and supportive enough to be worn as a regular dress. It’s available in a ton of beautiful prints, with many reviewers considering it a spring and summer staple.
This tank top with breathable fabric
The delicate tie-front design on this tank top adds a playful touch that is perfect for a special date. Plus, it has a cropped fit and lightweight design that makes it suitable for the summertime.
This luminizer creates a celestial sheen
Radiant skin is one step away with this luminizer that is a cult-favorite across social media. The creamy formula creates a light-catching glow, illuminating your features without any harshness.
The 3/4 sleeve top for summer sports
This raglan shirt is for all your summertime baseball games. The colorblock design is a classic, with a colored neckline and sleeves and pristine white torso. Get it in your favorite team’s color or find a versatile neutral that goes with everything.
This crochet top is more than just a beach coverup
Though adorable over a bathing suit, reviewers are also pairing this crochet top with tank tops and bandeaus underneath for a cute, casual look. It has a slightly oversized fit, giving it that fashionable drape we all love.
This balm is enriched with shatavari
Enjoy overnight rejuvenation with this balm. Formulated with shatavari to prevent oxidative damage, moonseed to reduce skin stress, and a powerful blend of antioxidants to nourish.
This maxi skirt comes in vibrant color options
When I doubt, you can always slip into this maxi skirt for the most romantic look. The embroidery design adds an elevated appearance, while the stretchy waistband offers maximum comfort.
This eyeliner is suitable for your waterline
This eyeliner is the perfect way to add a subtle pop of color to your aura makeup. The transfer-proof formula ensures all-day wear, while the creamy base glides on seamlessly.
Make a statement in this backless dress
This backless dress is perfect for a night out. The lace top contrasts beautifully with the floral skirt, and the open back is a great way to show off your tan lines.
Give your skin a glass-like look with this jelly cream
This all-in-one jelly cream is ideal for keeping your skin radiant. It helps fight breakouts and acne scarring while using freeze-dried hydrolyzed collagen to firm and lift.
This puff sleeve baby doll shirt is so fun
You’ll want to wear this baby doll shirt with everything in your closet. The stripes, puff sleeves, and fun colors make it such a fun piece to style. It’s super comfortable and breathable.
Stay young with this peptide sunscreen
This exhaustive skin treatment cream combines strong peptides that stimulate collagen and elastin production to give skin a bouncy, plump texture. It helps fill in lines and wrinkles, while preventing further damage with broad-spectrum SPF 50.
This face wash replaces the double cleanse
No more double cleansing is required with this oil to foam wash. The brightening, rose hip, and multivitamin complex help to deeply cleanse your pores, manage oils, and hydrate your skin.
This shirt dress looks casual but chic
Wear this demin shirt dress with your favorite pair of sneakers and you’ll be comfortable all day and ready for practically any occasion, from parties to brunch to a day spent running errands.
This cute ruffled spring-y dress
If you’re updating your spring wardrobe, this casual green summer dress is a great pick, with an elegant ruffle design that’s both flattering and cute. It gives off a chic vibe without being over the top. Plus, the handy pockets add a practical touch for everyday wear. It’s one of those pieces that makes getting dressed feel simple yet stylish, perfect for a casual day out or a relaxed evening.
The heat protectant that helps keep hair silky-smooth in humid locations
Apply this heat protectant before using a blow dryer, flat iron, or curling iron on your hair, and it’ll help block out moisture so that your strands stay silky-smooth — even when it’s humid outside. The formula is so effective that results can last through up to four shampoos. Plus, the lightweight texture won’t leave your strands looking flat or greasy.
The comfiest romper in your closet
This drawstring romper will be your new favorite cozy outfit, with a loose shape that works as a beach coverup, loungewear, or going out look. The roomy neckline means you can wear it as an off-the-shoulder style, and it looks delightful when paired with a summery belt.
This toner is packed with vitamins
Instantly glow after using this toner that is a must-have for glass skin. This formula is made up of rice extract that works wonders in brightening the skin. It’s also packed with amino acids and vitamins, restoring radiance in one use.
This pleated dress is chic and lightweight
This breezy dress is slightly oversized, elegant, lightweight, and comes in a handful of colors. The machine-washable, cotton-blend dress features a fun but appropriate V-neck and even has pockets.
This Urban Decay Moondust in Space Cowboy has near-perfect reviews
The Moondust Shadow in Space Cowboy is the ultimate eyeshadow. It looks amazing on top of bare lids, as a highlighter, or as a topper for any other eyeshadow look. It has sold out too many times to count because it really just is that good. The cream texture makes it easy to apply and it’s extremely buildable.
Feel sophisticated in this two-piece summer set
You can feel like a boss in this loose two-piece summer set, featuring a matching vest and shorts. It’s lightweight enough for warm weather and has an exquisite aesthetic that works for every occasion, from picnics to parties.
Refresh tired eyes with this Tula hydrating and brightening under-eye stick
This hydrating under-eye treatment stick works wonders to banish puffiness and dark circles while brightening tired skin. It’s a skincare must-have for anyone chasing a fresh, well-rested look—even on their busiest days.
Add a pop of color with Butter Gloss pack of three
Add a bit of flair to your beauty routine with the buttery soft and silky smooth Butter Gloss pack of three. Offering sheer to medium coverage, each shade melts effortlessly onto your lips, giving you a touch of color that’s perfect for any occasion. Choose from a variety of sumptuous colors to suit your style.
This striped sweater vest is perfectly cropped
Whether you use this sweater vest as an outer layer or you wear it on its own, it’s a great find for the whole year. The crop of the vest looks great with your favorite pair of jean shorts.
Slather your body with this retinol cream for firmer skin
This retinol cream is packed with Vitamin A that boosts collagen for firmer skin while tackling sagging, sun-damaged skin. It uses ferulic acid, shea butter, vitamin E, green tea, and aloe vera to team up and leave your skin nourished and refreshed. Use it all over your body to leave your skin silky smooth.
Lounge around in a Lacozy one piece
Keep cozy this summer with a one piece from Lacozy. This butter yellow romper offers a sleek design that transitions effortlessly from loungewear to casual outings. With a soft fabric and flattering cut, this offers comfort and style.
This eyeshadow stick for smudge-free shimmer
Just one swipe was all it took to achieve an iconic look with this eyeshadow stick. The crème-to-powder waterproof formula had reviewers raving about how well it lasted, while the creamy consistency made it easy to create precise lines.
This top with a keyhole back closure
This top offers a relaxed fit and comfortable design that will make you always want to grab for it in your wardrobe. The keyhole back closure adds a feminine twist, while the soft linen-cotton blend offers breathability.
A strong sunscreen serum for comprehensive care
Roll all your skincare and sunscreen products into one with this SPF 50 skin serum, made with hyaluronic acid, niacinamide, tea tree, Vitamin C, ceramide NG, and ferulic acid. It delivers broad-spectrum protection that won’t clog pores and leaves a dewy, radiant finish.
This light cream strengthens the skin
Give your skin a glowing finish with this light cream that is known to strengthen the skin while providing a ton of hydration. The silky-smooth formula is fast-absorbing, offering a ton of moisture without clogging the pores.
Combine practicality and style with this maxi dress
This boho-style maxi dress doesn’t just look good, it’s practical too. It has hidden pockets, a layered skirt, and an open back that’s perfect for showing off those summer tan lines.
The wear-everywhere loose sundress
You can effortlessly transition this simple sundress from your boho aesthetic to your LA chic outfits. It’s a versatile piece with a lightweight, stretchy 35% rayon, 60% polyester, and 5% spandex that keeps you comfy. It even has pockets to hold your essentials.
You can wear these platform sandals all day
These strappy sandals are a great balance between supportive and stylish. With breathable overlay straps, a soft footbed, and a secure ankle loop, they’re effortless to wear and style.
These summer shorts put comfort first
These summer shorts have a modest length and thicker style to help avoid undergarments showing through. The elastic waistband adds to their comfort, bringing many reviewers back to buy more in different colors.
Use this leave-in conditioning treatment for glossy, expensive-looking hair
Hollywood stylists back this leave-in conditioner spray for its impressive and quick results. The light and airy spray blends hair-bonding ingredients, like amino acids, proteins, and peptides, to hydrate, defrizz, and detangle.
A SPF 30 body sunscreen TikTokers rely on
This lightweight body sunscreen will keep your skin protected without weighing it down. It absorbs quickly, even on areas with hair, so you won’t have to worry about awkward blending. With up to 80 minutes of water-resistant protection, it’s a reliable pick for a summer getaway. TikTokers said it “feels so refreshing and light.”
Spruce up your spring style with this floral midi dress that’s perfect for any occasion
Spruce up your spring style with this floral midi dress that’s great for everything, from casual beach days to your friend’s wedding. Its breathable and lightweight fabric blends cotton, spandex, and polyester, ensuring you stay comfortable, whether you’re by the sea or dancing at a party. With its bright tropical print, it’ll be your go-to for adding a splash of color and flair to your spring wardrobe.
Get glam with these classic cat’s eye sunglasses from Versace
These beautiful Versace sunglasses have a stunning cat’s eye silhouette that is flattering on every face shape. The metal frame is lightweight but durable enough for all-day wear. Polarized lenses offer protection from the sun’s damaging rays.
Get ready for spring with the V-neck knotted tank top, perfect for those warm, sunny days
This tank top is great for a daytime date, boasting a V-neckline and shoulder knot that add a nice touch to its simple style. The lined, full-body, and slightly wrinkled fabric gives it a comfortable feel, making it an easy pick for your casual outfits.
This foaming facial cleanser is oil-free
This oil-free face wash is packed with niacinamide and ceramides to deeply cleanse pores. The cleanser removes excess oil without removing the skin’s natural barrier or disrupting the pH.
This travel tote is beautiful
It doesn’t matter where you’re traveling to, this travel tote is absolutely beautiful. This vegan leather bag boasts nineteen pockets, including two hidden ones, and can be worn six different ways.