Every true beauty pro knows that you don’t need to spend a fortune to find products that really work, and we’re here to prove it once again. We’ve pulled together 50 under-$20 staples that beauty editors always re-purchase. From cult-favorite mascaras to hair must-haves that regularly go viral, each of these products reminds us that great beauty doesn’t have to come with a triple-digit price tag.
This Valitic kojic acid soap brightens and evens skin tone
Fade dark spots and get glowing with these soap bars designed to remove dark spots and enhance your skin’s natural glow. They’re packed with vitamin C, retinol, collagen, and turmeric to even out your skin tone.
This primer with a jelly-like texture
This primer is made with a hydrating formula and jelly-like texture that grips your makeup to the skin. It works effortlessly with skin tints and foundations, making it perfect for creating a glass-skin look.
This lip balm is packed with hyaluronic acid
Soft and sheer, this lip balm works to give your lips that juicy and plump look you’ve always dreamed of. Infused with hyaluronic acid, this lip balm is a must-have for daily use.
The Maybelline Super Stay liquid lipstick has a vinyl finish
This no-budge liquid lipstick is a highly pigmented product that stays in place all day. Unlike other liquid lipsticks, though, this one offers a vinyl finish to keep your lips looking bright and shiny.
This retinol cream doesn’t dry the skin
Anyone who struggles with sensitive skin should give this retinol cream a try. he cream base feels comforting rather than drying, and Amazon shoppers rave about how it effortlessly fits into any skincare routine.
Brighten your eyes with an under-eye brightener
This under-eye concealer is made with hyaluronic acid and shea butter to instantly brighten the tender skin under your eyes while nourishing the skin below and giving it a natural glow.
This primer smoothes lines and perfects skin
The No Pore Blem primer is designed to cover pores and smooth lines. It is made with plant-based ingredients, including green tea tree extracts and soluble collagen, to nourish and care for your skin.
This eyeliner is suitable for your waterline
This eyeliner is the perfect way to add a subtle pop of color to your makeup look. The transfer-proof formula ensures all-day wear, while the creamy base glides on seamlessly.
These towels prevent breakouts
These towels are dermatologist-approved, serving as a soft, hygienic option for removing makeup. Editors rave about how they help prevent breakouts while feeling gentle on sensitive skin.
This eyeshadow stick creates an instant work of art
If you’re looking to achieve a bold eyeshadow look with minimal effort, this eyeshadow stick can create a multichrome finish with one simple swipe. It comes with a built-in sharpener, while the narrow tip ensures precision.
A beauty stick for on-the-go touch-ups
The compact design of this beauty stick means you can easily slip it into your pocket or purse. The range of pink and peach shades can work for both lips and cheeks, plus the buildable formula is cruelty-free.
This foundation has a satin finish
Enjoy a smooth, satin glow with this foundation that is a drugstore staple. With endless shades to choose from, this buildable formula offers a medium-coverage finish that everyone swears by.
Get the best of both worlds with this Laura Gellar tinted lip balm
Don’t choose between hydration and color payoff. This tinted jelly lip balm offers unmatched hydration with a lightweight tinted shine. Squalane and vitamin E nourish the lips throughout the day, while the buildable color coverage keeps you looking glamorous. Choose from 13 different colors.
This facial tool promotes lymphatic drainage
Transform your skin like never before with this facial tool that can be used for facial sculpting or lymphatic drainage. The stainless steel design stays cool, offering a refreshing experience that you will love.
This setting spray has a matte finish
Control your shine with this setting spray that extends your wear with one spritz. It can be used on cream and powdered products, perfect for toning down your T-zone glow without causing patchiness.
This face wash replaces the double cleanse
No more double cleansing is required with this oil to foam wash. The brightening, rose hip, and multivitamin complex help to deeply cleanse your pores, manage oils, and hydrate your skin.
This hair mask has a whipped texture
Revive dry, damaged hair in no time with this hair mask that is a must-have for color-treated hair. It’s packed with nutrients that restore shine and bounce. Plus, the whipped texture melts into your locks.
This eye cream reduces puffiness
Name something that this eye cream can’t do. Not only does it work to hydrate your under-eyes, but it’s also known to soften the look of wrinkles while helping with puffiness and dark circles.
A highlighter brush has synthetic bristles
With an extra-wide design, this highlighter brush allows for seamless application. It’s a must-have for applying highlighting or sweeping away excess powder.
A SPF 15 liquid foundation that can do it all
This liquid foundation promises the same level of glow as a dewy moisturizer but with the coverage of your favorite full-glam essential. Not only does it leave skin looking smooth and even, but it’s also infused with SPF 15 to protect your skin.
This foundation hides imperfections
This foundation is a budget-friendly option that offers sheer-to-medium coverage. It works to blur pores while minimizing fine lines all day.
This conditioner repairs damage
Every curly-haired editor swears by this conditioner that softens, detangles, and defines tight curls. This product reduces breakage and nourishes your locks without breaking the bank.
This SPF 40 tinted sunscreen works on all skin types
Even out skin tone with this tinted facial sunscreen, formulated with cupuacu seed butter to deeply moisturize and lilac extract to mattify and reduce redness. The bronze finish gives you a sun-kissed look while stopping sun damage, for the best of both worlds.
These hair clips prevent creasing
Skip the hair-creasing and allow these hair clips to style your hair safely. They come in a pack of four and come with silicone bands that hold the hair securely without causing breakage.
This nail polish holder is untippable
TikTokers can’t stop raving about this nail polish holder that holds your bottle in place while you paint your nails. The anti-spill design prevents messes while the compact size makes it easy to carry around.
These puffs come in a pack of 6
These puffs are affordable and effective, delivering an airbrushed finish with each use. The triangular shape makes it easy to set the under-eyes and around the nose.
This face toner balances oil
Made with green tea extract and niacinamide, this face toner works to minimize your pores and balance oil. It’s a viral pick that editors continue to place at the top of their list.
This dry body brush can help stimulate blood circulation
Not only is this dry body brush great for exfoliating away flakes, but using it can also help stimulate blood flow. With regular use, you may notice that your skin has a glowing look to it.
This shampoo set is TSA-approved
Perfect for travel, this shampoo set is packed with hydrating ingredients that work to restore the softness in your locks. They are TSA-friendly, making them essential for your fall trips.
This towel wrap comes in a 2-pack
Say goodbye to frizz with this towel wrap that is known to help cut down on blow-dry time. This towel also works to protect your hair from heat damage. It’s lightweight, absorbent, and editor-approved.
This blush is ultra-lightweight
Infused with squalane, this blush offers a radiant glow that is both lightweight and buildable. It’s long-lasting and perfect for wearing from morning to night.
This brow glue has an easy application
Not only is this brow glue a viral sensation, but it’s also an editor-favorite. It is known for its glue-like hold and budget-friendly price tag, ensuring your brows stay in place from day to night.
This butter gloss comes in different shades
Pucker up with this butter gloss that has a sheer finish and lightweight design. This cult-favorite comes in a variety of different shades to choose from, allowing you to find your perfect match.
This makeup blender is ultra-bouncy
This makeup blender has a soft, bouncy texture that is a must-have for applying foundation, concealer, and cream products. The rounded sides are perfect for buffing out larger areas, while the precision tip is a must-have for your nose.
This setting spray creates a dewy glow
This setting spray does it all. Not only does it promote a lit-from-within look, but it also works to hydrate, prime, and set the skin all at the same time. It’s infused with hydrating ingredients, leaving your skin dewy from morning to night.
This repair serum is made for curly hair
Designed for curly hair, this repair serum works to smooth frizz while reviving bounce and definition. It’s affordable and effective, delivering salon-level results without the salon price tag.
This baked blush has a marble design
This baked blush has a marbled, dome-shaped design, combining shimmer and coral-pink tones. The texture is silky smooth, blending effortlessly, never leaving a patchy look behind.
This makeup tint evens out your skin tone
This makeup tint is the perfect blend of skincare and makeup. The water-gel texture feels refreshing and breathable, making it especially ideal for dehydrated complexions.
This multi-stick has a 3-in-1 design
This multi-stick nourishes the skin while adding a pop of color to the cheeks, eyes, and lips. It gives a fresh, sun-kissed glow and can be blended effortlessly with your fingers or a brush.
This pencil is waterproof
When it comes to eyeliners that actually stay put, editors recommend this pencil by Revlon. The waterproof design makes it a long-lasting pick, while the built-in sharpener keeps the tip precise for tightlining.
This foundation hides discoloration
The internet swears by this foundation that doubles as a concealer. The water-resistant, satin-matte formula can hold from morning to night, working to smooth your skin’s texture and disguise discoloration.
This skin tint includes mineral SPF 50 sunscreen
This skin tint doubles as a sunscreen with SPF 50, offering light, buildable coverage. This product evens out your skin tone while promoting a dewy base that blends effortlessly with bronzers and blushes.
This brush set includes 5 pieces
This brush set is the ultimate starter kit for anyone looking to upgrade their makeup collection. The synthetic bristles are a go-to for effortlessly blending liquids, creams, and powders without streaks.
This conditioner is infused with apricot oil
This conditioner is a sulfate-free option for anyone who is looking to smooth their frizz and soften their curls. Infused with apricot oil and other nourishing ingredients, this conditioner targets dryness like never before.
This leave-in repair treatment is made with keratin
Repair split ends with this argan oil that blends keratin with argan oil to detangle and smooth flyaways. This hair gem is a lightweight option for anyone looking to defend against daily damage.
This lip crayon has a pastel hue
Give your pout a romantic twist with this lip crayon that has a pastel finish. The smudge-proof formula is ideal for all-day wear, while the satin finish creates the perfect balance of color and comfort.
This collagen eye stick helps fight wrinkles
Use this hydrating stick to give the skin under your eyes the lasting hydration and nourishment it needs. The formula helps to smooth skin texture and prevent bagging.