It can be tricky to sort through the millions of makeup products on Amazon to find the tried-and-true favorites that actually follow through on their claims. Luckily, our experts have done the hard work for you to find the items that customers can’t stop raving about. From hydrating lip glosses to powder foundations that deliver an airbrushed effect, these products are well-reviewed for a reason.
The Saie glowy super gel is lightweight and luminous
We’re totally here for glowy, natural makeup. The Saie Glowy Super Gel looks amazing on its own, but Vitamin C and Hyaluronic Acid give skin a boost of moisture that makes it a perfect primer for underneath foundation. You can also use it to highlight your collarbones, shoulders, or legs.
The RB Renata Beauty Brow Tint Kit for lasting color
Use this brow tint kit to darken eyebrows for a rich and striking look. The kit comes with brow color, oxidant developer cream, and a dual-sided mini brush for precise application. The hydrolyzed wheat protein formula offers up to four weeks of color.
Healthy skin isn’t far when you use this Pur beauty essential kit
Take your best look anywhere with this beauty essentials kit. This set includes a primer, mascara, pressed mineral makeup, and a chisel brush. Looking effortlessly beautiful has never been this easy.
Transform your brows with this boosting serum
Biotin, panthenol, and a proprietary lipid compound combine in this brow-boosting serum to support natural keratin production for healthier, fuller brows. Whether you’re growing back over-tweezed brows or struggling with patchiness, you can see fuller, denser, and darker brows in as little as eight weeks!
The Maybelline Super Stay liquid lipstick has a vinyl finish
This no-budge liquid lipstick is a highly pigmented product that stays in place all day. Unlike other liquid lipsticks, though, this one offers a vinyl finish to keep your lips looking bright and shiny.
This lip stain is hydrating and smudge-proof
This matte lip stain can be used as a liner or full color. It provides a deep, lasting color that’s waterproof, smudge-proof, and hydrating. One customer writes that it’s their “holy grail lip liner.”
The Revlon Glass Shine Balm was sold out everywhere for months
Two words: Rum. Raisin. The Revlon Glass Shine Balm had everyone in a chokehold this year. So much so that it was completely out of stock online and in stores for months. And we get it. This balm delivers the shine of a gloss with the creamy formula of a balm in a beautiful, must-have mauve.
We love the e.l.f. Glow Reviver lip oil
TikTok loves the e.l.f. Glow Reviver Lip Oil, especially the shade Jam Session. The sheer mauve is perfect for everyday and elevates any lip combo. It’s made with hydrating oils like Jojoba for a nourishing, non-sticky formula. We think it’s even better than the designer version.
Brighten your eyes with Instant Awake
This under-eye concealer is made with hyaluronic acid and shea butter to instantly brighten the tender skin under your eyes while nourishing the skin below and giving it a natural glow.
The velvety smooth matte lipsticks that can spice up any makeup look
This Italia Deluxe Top Five Mousse Matte Lipstick Set is packed with creamy nude shades that feel soft on the lips, glide like a dream, and have a matte finish!
This BB cream has a 4-in-1 design
The best part about this BB cream is that it can be used as a moisturizer, primer, foundation, and sunscreen, all at the same time. The lightweight formula effortlessly blends into the skin, offering a protective experience with each use.
This primer smoothes lines and perfects skin
The No Pore Blem primer is designed to cover pores and smooth lines. It is made with plant-based ingredients, such as green tea tree extracts and soluble collagen, to care for your skin.
Protect your skin from the sun with this tinted moisturizer
You can never go wrong with a high-quality tinted moisturizer, and this one protects your skin without feeling heavy or leaving a white cast. It has a slightly tinted formula you can even use as a lightweight foundation.
This Hourglass setting powder makes makeup stay all day
Give your skin a flawless finish with this ultra-refined translucent powder. Light-reflecting particles feel light on the skin and blur imperfections to minimize pores, fine lines, and wrinkles. If you want your makeup to stay flawless all day long, you need this powder!
This Clinique blush stick is easy to build and layer
Create rich, bold blush colors with this blush stick. The formula is blendable and smooth, allowing you to add just enough color right where you want it, depending on your look.
This tinted moisturizer is beautifully buildable
The lightweight formula of this tinted moisturizer makes it easy to build it up as needed. The product is made with hyaluronic acid to lock in moisture while evening your skin tone.
This pudding pot with buildable coverage
Monochrome is trending, and this pudding pot is the perfect way to achieve the look. The multi-use cream can be used as a blush or a tint on your cheeks or lips, delivering a soft-matte finish that everyone adores.
This eyeshadow stick creates a crease-proof look
Create dimensional eye looks with this crème-to-powder product. The eyeshadow stick shimmers and shines, offering you a long-lasting, crease-proof look in dozens of colors.
This bb cream has a semi-matte finish
With a buildable formula and lightweight design, this bb cream works to even out your skin tone while creating a semi-matte finish. It’s perfect for non-makeup makeup days, allowing you to enhance your skin’s glow.
This Urban Decay Moondust in Space Cowboy has near-perfect reviews
The Moondust Shadow in Space Cowboy is the ultimate eyeshadow. It looks amazing on top of bare lids, as a highlighter, or as a topper for any other eyeshadow look. It has sold out too many times to count because it really just is that good. The cream texture makes it easy to apply and it’s extremely buildable.
Skin looks radiant with the e.l.f. Halo Glow Liquid Filter
The e.l.f. Halo Glow went viral as a dupe for another glowy booster, but we prefer this one. It’s infused with hyaluronic acid and squalane, which gives skin a huge boost of moisture. It looks great on its own, but when you put foundation on top, it takes the skin to a whole new level of glowy.
This e.l.f. eyeliner won’t budge all day
Wear this non-smudging eyeliner all day and enjoy the bold, defined lines you can achieve. The vegan, cruelty-free formula is waterproof and designed to stand on its own or enhance your smokey eye.
This Dior Addict Lip Glow Color Awakening lip balm is a little everyday luxury
This Dior lip balm has been a TikTok favorite for years, and if you haven’t picked it up yet, now is the perfect time. Color Reviver technology reacts with each individual’s natural lip color, resulting in the perfect sheer hue for everyday. It offers sheer color with the comfort of a regular lip balm.
Customers are obsessed with how dimensional this eyeshadow is
“I don’t wear eyeshadow ever because of how terrible I am at blending it out — and I was so skeptical of trying this. But I love it SO much,” writes one customer of e.l.f.’s bold liquid eyeshadow.
Benetint from Benefit Cosmetics is the perfect base for lip combos
Benetint went viral for its dual use as a blush and a lip tint. It’s great for no-makeup days when you want to look a bit more put together, and it only takes seconds to apply! The just-bitten berry color is flattering on all skin tones and looks great with tons of lip liner options, too.
Make dark circles disappear with the Hourglass Vanish Concealer
The Hourglass Vanish Concealer is truly a holy grail product. It’s lightweight and waterproof, and it has microscopic powders that blur without creasing for up to 16 hours. It reflects light and offers a natural, brightened finish. The precise, doe foot applicator gets into small spaces for excellent application and coverage.
The Simply Ageless Foundation is a makeup staple
For years, makeup artists have kept the CoverGirl Simply Ageless foundation in their makeup kits. Formulated with vitamin C and a hyaluronic complex, the foundation provides even, full coverage that nourishes the skin.
Clinique Almost Lipstick in Black Honey adjusts to your natural lip color
Clinique Black Honey is a universally flattering shade that looks good on everyone. How? It uses a blend of different colored pigments in a creamy balm-like base that changes based on your natural lips. It looks different but great on everyone.
Get bold, long-lasting lips with this TikTok viral waterproof lip stain
Whether you’re sipping, chatting, or snacking, this transfer-proof Wonderskin lip stain has you covered all day. It stays put and delivers bold, beautiful color without touch-ups—a must-have for the low-maintenance beauty lover!
This lipstick is made with shea butter
If you prefer a nude lip, this lipstick is a cult favorite you won’t want to scroll past. It glides on like silk and offers a rich, pigmented color that is infused with shea butter for extra hydration.
Glow with Mymerry Kyahbeaute dewy highlighter stick
This top-rated dewy highlighter is a hidden gem in the beauty world. With a shimmery glow and buildable formula, it moisturizes as it illuminates your skin for an ethereal appearance. Use it on your cheeks or all over your body.
This NYX contour stick shapes your face
This cream contour stick is a vegan and cruelty-free product. The contour and highlighter help to shape your face, offering a little dimension by increasing shadows and brightening high points.
Get a perfect natural glow with this Hourglass blush and highlighter
This naturally radiant finishing powder is a beautiful mix of blush and highlight that creates an effortless multi-dimensional glow while still feeling weightless on the skin. Multiple different color options make this perfect for every skin tone and makeup look.
This brow pen offers a natural look
This Maybelline brow pen has a unique shape that creates hair-like strokes for a more natural brow look. The smudge- and transfer-proof product stays in place for up to 24 hours.
This multi-use stick is infused with murumuru butter
This multi-use stick from Physicians Formula can be used as a blush, bronzer, contour, lipstick, and eyeshadow. The creamy formula is infused with three types of butter from the Amazon region, and reviews say it blends beautifully and achieves lasting color.
This lipstick stays in place all-day
The Maybelline Super Stay liquid lipstick is a bold, matte finish lip look that lasts for up to 16 hours. The applicator allows you to get even, full coverage for a smudge-free, saturated look.
This lip plumping stick doubles as a gloss
Treat your pout to this lip plumping stick that combines the benefits of a lip balm with the shiny results of a gloss. It moisturizes your lips with honey extract and plant oils, leaving behind a non-stick shine.
You only need a dot of the Rare Beauty Soft Pinch Blush for a beautiful glow
This liquid blush from Rare Beauty went viral for its extreme pigment. A single dot is all you need for a flawless, flushed look. Despite the amazing color payoff, it blends out beautifully for a radiant finish. It comes in a variety of shades, but our top pick for every day is Happy.
Eyeshadow with a side of skincare
Looking for a product that’s both beautiful and nourishing? This M. Asam Magic Finish palette has eight harmonizing eyeshadows and a blush enriched with Vitamin E to hydrate and protect. With a high color payoff and a satin-touch texture, it’s an easy-to-use, versatile beauty maker essential.
Too Faced Better Than Sex Mascara for full, dramatic lashes
The Better Than Sex mascara is a cult favorite and an iconic product, with film-forming polymers for a curled shape and acacia extracts that add volume. Peptides in the formula condition lashes for a soft, silky feel and luxurious appearance.
The Tartelette in Bloom eyeshadows are creamy and pigmented
Is Tartelette in Bloom actually a classic? We think yes. If it ain’t broke, don’t fix it. The shadows are super pigmented but blend out like a dream. The combination of glitter and matte shadows makes this palette work for almost any eyeshadow look.
This foundation stick contours with matte coverage
This Maybelline foundation stick is designed to absorb excess oil and reduce shininess, creating an even, matte finish. The foundation has an anti-shine powder core that instantly dissolves oils.